Symphony is an all-in-one dashboard to publish, schedule, and manage your content on Facebook, Twitter, and Linkedin.

Announcing Symphony Analytics

Today we’re happy to announce a big addition to Symphony: advanced social analytics and reporting. This gives you detailed engagement stats across Facebook, Twitter, and LinkedIn. We support Facebook pages, groups, and personal profiles. And for LinkedIn, we support profiles and company pages. With this new addition we hope to give you one more tool to help you optimize your social media strategy. Let’s go through the key features:

 

analytics

 

Engagement at the Individual Post Level

These detailed stats are available on all plans, including the free plan. Follow the Analytics -> Posts menu to see a history of everything you’ve published through Symphony. Under each post, there are detailed engagement metrics in the form of small horizontal bar graphs. The color coding and the relative sizes of each graph compared to other posts on the page make it easy to see which posts have higher engagement at a glance.

Screenshot 2015-11-30 00.20.30

 

Publishing & Engagement Reports

The full analytics reports are available in the Bach plan and up. Go to the Analytics -> Reports menu and select the social profile you want to check from the left side list. The top part of your report shows two important graphs: How often you’re posting, and how much engagement you’re getting. If you don’t check anything else, check these two graphs. They give you a high level assessment of your social media efforts.

The Engagement line in the second graph represents the total of the interactions (i.e. clicks + likes + comments + shares + ….). And each component of that line is represented by it’s own separate line as well. You can click on the labels to show/hide each individual line.

Screenshot 2015-11-30 14.58.40

 

Which Type of Content gets More Engagement?

Ever wonder if images get more engagement than status updates? How about videos vs images? While it’s commonly known that visual content gets more engagement, in practice your results may be different. It depends on your audience, your topic, and your content. The Story Types table and graph display your engagement data categorized by content type. Here you see how many posts of each content type you’ve published, and what the engagement level for each type was. The Engagement/Post value is important here. It shows the average engagement per post for each content type. So if you see that images are getting more engagement, for example, then it’s a signal that you should post more images.

Screenshot 2015-11-30 00.44.25

 

Best Times & Days to Post

What’s the best time to post on social media? We get this question a lot. And, of course, there is no one answer that works for everyone. The best way to find out is to measure the engagement on your own posts over time and see if any patterns emerge. This is where the Engagement During the Week graph comes into play.

Let’s explain this graph with an example. Here you see that our publishing times (the grey circles) are consistently distributed across all days of the week between 8am and 8pm. But the blue circles (i.e. engagement) are not evenly distributed. There are more blue circles between 8am and 12pm every day, which is a good signal that we get more engagement during that time. Also, notice that Thursday from 12pm and up has very little engagement (small blue circles), compared to Wednesday which seems to have high engagement throughout the day.

When you check your own graph, keep in mind that you need data spanning a long period of time to get meaningful insights. So set the time range to 90 days or more. If you see big grey circles and no blue circles, then those are bad times to post. And if you see big blue circles, then these are good times to post.

Screenshot 2015-11-30 00.48.36

 

Identify your Top Performing Posts

At the end of your report you’ll find a list of your top performing posts for the selected period. These are the posts that got the most engagement. Knowing what your audience engages with is critical to optimize your strategy.

Screenshot 2015-11-30 01.04.40

 

Sort by any Engagement Metric

When you’re optimizing your posting strategy you don’t just want to know which posts performed best. You also want to know which posts are the least engaging. If you’re on the Bach plan or higher, go to the Analytics -> Posts page where you can sort your posts by any engagement metric. You’ll see a drop-down list as shown below. Sort your posts by the least comments or least likes and see if there is a pattern among those posts that might be causing the low engagement and avoid it going forward.

Screenshot 2015-11-30 01.16.08

 

Bonus for Franchises and Agencies

If you’re a franchise and need to publish the same post to many social accounts of each branch then you’ll like this: We aggregate the analytics and engagement metrics across all social accounts. For example, the post below was published to 163 Facebook pages. Under the post you see the aggregate stats across all the pages. And if you click the details link, it expands to show the stats from each individual page. This aggregation of data applies to all the reports described above as well.

feature_masterpost_analytics

 

I hope you find this useful. Give it a try and let us know how we can improve it.

Start Optimizing your Social Media ❯

Comments

  1. Thank you! Looks great. I really like that you show the engagement data for images and links separately. I haven’t seen that in other tools. Looking forward to playing with it.