Brand search is a powerful feature to find out what people say about you on social networks. Symphony scours Twitter and Facebook to find mentions of your brand (and any common variations and misspellings) and present them in a simple list in one place. From there you can reply or comment on those mentions directly from one place.
Setting up Brand Search
First go to the Inbox page (see the image below). If you don’t see an “Inbox” menu then maybe your subscription plan doesn’t provide it. In which case, consider upgrading your plan. The inbox is meant to aggregate mentions of your brand so you can easily respond to them at once. Thus, we recommend you put only your brand keywords, not general industry keywords. Using anything other than your brand name will most likely clutter your inbox, making it difficult to see the posts you really need to respond to.
One feature that makes searches powerful in Symphony is the ability to reply to and Cross-Post search results to your own networks. If you hover over a given post you’ll see several options pop up: Crosspost, Reply, Retweet, and Favorite for Twitter, and Like, Comment, and Share Facebook.
The “Task” button will assign this post to a teammate to respond to (available in select plans). Crosspost allows you to share that post to any social profile, even if it’s on a different social network.
User Guide: Assign Tasks
Symphony’s task (conversation?) center is a central hub where you can quickly respond to all incoming mentions, comments, messages, and conversations around your brand. Think of it as your social inbox. There are several powerful features in the task center to help streamline your workflow:
Filter Your Incoming Conversations
You can select which kinds of incoming messages you see by toggling the filtering options at the (top/side) of the page. You can filter by social network, or by specific types of conversations: private messages, comments, posts you’re tagged in, and brand search results.
Set Brand Keywords
Symphony’s task center is designed to help you never miss a conversation about you or your brand. Symphony will show you any time someone mentions your brand keywords on Facebook or Twitter, even if they don’t tag you or post it on your page. Brand keywords default to the names of your linked social profiles, but you can also customize what terms you’d like to include.
To edit your brand search terms:
For more tips on setting up your search terms, see our detailed Search How-To. [link]
Saved and Archived Conversations
Both the Task Center and Reader tabs allow you to save and archive posts, which can be viewed later in the Task Center. Saved posts are meant to be action items or important conversations you may want to access in the future. Archive is for removing posts from your inbox to clean up the clutter. To save or archive a conversation:
Assign Tasks
One last feature of the Task Center is the ability to assign tasks to collaborators and team members. You can do this from the pop-up menu that appears when you hover over a conversation (just like you would to save and archive).
Task Flow With Symphony
We built symphony with the desire to accommodate many users with different work flows – we want you to be able to use Symphony in the most efficient manner for your business. However, there are some basic tips that may streamline your work flow and task management in Symphony.
[this section about advanced uses for the Task Center and ways to be more efficient.]