Symphony is an all-in-one dashboard to publish, schedule, and manage your content on Facebook, Twitter, and Linkedin.

Share Blog Posts as BIG Pictures on Facebook

Symphony Crosspost, the publishing tool within our suite, lets you share your blog posts as big pictures. Different than copy-pasting your blog link directly into Facebook, which shares the post as regular link along with a thumbnail picture, Symphony publishes the link as a big picture and adds the text in the caption.

Bloggers understand that their blogs need to be interesting and engaging in order to attract and retain readers. While it is the content and context of each blog post that keeps readers coming back, adding images to accompany each post is an important part of attraction.

The same principles apply to using social media to attract readers. Social media is all about headlines and images. If both are not unique and/or compelling, no one is going to click on them to read more. On Facebook, considering their updated news feed algorithm, if your posts aren’t drawing engagement, it’s actually better not to share them at all. But that’s a different conversation altogether.

How to Select Blog to Share on social media

People are more likely to click on a post with a picture than one without a picture. People are also more likely to click on a big picture that a small one. Sharing your blog as big pictures on Facebook can help increase your click-through-rate (CTR).

post blog as BIG picture on facebook

Because we know writing strong, sharable blog articles take considerable time, we made adding the pictures incredibly fast. If you haven’t found that perfect image for your blog post yet, but still want to get it out on social media, our tool will suggest a picture for you based on the content.

Spend your time writing great posts, not figuring out how to share it on social media! Give Symphony a 30-day free trail and watch your readership grow.

 

Symphony Adds LinkedIn Integration

We just released another update to our social media dashboard – LinkedIn integration! Now you can monitor, manage, and publish to your news feed and groups from one place. Here is a quick overview of the new features.

Connecting your LinkedIn Profile and Groups

The first step is to add the profiles and groups you want to manage through Symphony. Do that from the home page by clicking “Add Profiles & Blogs”.

Add LinkedIn to Social Media management tool

Posting Status Updates, Links, and Pictures

We wanted to make reading and interacting with multiple groups as streamlined as possible to save you time and effort trying to keep up. You can create a “new post” and Crosspost immediately to each place in LinkedIn you would like.

Post to LinkedIn groups

Read and Interact from One Place

The Symphony Reader allows you to view and interact with all of your connections and group members from one single page. From the Reader you can “Like” and “Comment” on news feed and group posts.

Social Media Management tool for LinkedIn

Setting up your Publishing Schedule

Don’t bombard your connections with a flurry of back-to-back posts. Add LinkedIn posts to your queue and have your messages go out throughout the day. Every time you Crosspost, you have the option to “Post Now” or “Queue.” Clicking on the Queue button adds posts to your calendar. To add and change the times on your publishing calendar, go to the Auto Post menu. Once there, select the LinkedIn group you manage and add more scheduling times and days.

Scheduling posts with linkedin

Automate Publishing your Blog Posts

There’s no longer a need to manually share your blog to all of your LinkedIn groups. Set up the automated blog publishing option in Symphony and as soon as you publish your blog posts, it will be shared on LinkedIn. Go to the Auto Post menu and then click on “Blog Syndication” to get started. Select the group/s you want your blog to automatically publish to. You can select to auto-publish to your profile and the groups you’re an admin of.

Add blog to linkedin

auto-publish blog to LinkedIn

Using Symphony to manage your LinkedIn account will change the way you engage with your connections. Start sharing your content with professionals in your field.

7 Reasons All Marketers Should LOVE Images

380 billion images were taken last year alone, making it clear that every marketer needs to embrace, and yes, LOVE images in social media. If you’re not sure why you should love images, these 7 Reasons will help clear things up.

image memes have high share %1. Photos get 53% more likes, 104% more comments, and 84% more click-throughs

These numbers alone should be the only indicators a marketer needs to start using images in every single one of their social media posts. Images grab attention, tell stories, and convey emotional elements, which make them resonate with users longer, stimulating engagement, and maximizing shares.

Facebook news feed utilizes images

Facebook news feed highlights images

2. Facebook fans are 40-150 times more likely to engage with your content in their news feed than on your fan page

Facebook’s Edgerank algorithm, which determines what users see in their news feed, is based on the activity and engagement your fans have with your content. If your fans are not engaging with you, they are not going to see most of the things you post. Using photos in your social media posts will increase engagement dramatically.(Refer back to #1). BONUS – if you are engaging your current fans, you will tap into “friends of fans” and increase your reach up to 34 times over.

images are most viral psot type on facebook

Hey Girl

3. Images are always the most viral post type on Facebook

No matter what social media platform you are using, getting your posts seen by your fans should be your top priority (if it’s not, you shouldn’t be on social media). Even if you are in a time crunch, simply posting some text to get a new message out will no longer cut it. Find an image that ties in with your message. In fact, 90% of information transmitted to the brain is visual content. Research conducted by Pagelever revealed that the “average post” only reached 7% of its fans daily. Increasing your engagement with images in social media posts will increase your visibility. People prefer visual content and consequently Edgerank prefers visual content.

use images in posts for better engagement

Tiffany & Co. uses quality images to increase likes

4. Photos make up 93% of the most engaging posts on Facebook

Follow in the footsteps of big brands with lots of fans. Companies that are utilizing images in social media posts are seeing HUGE results. One month after the introduction of Facebook timeline for brands, photos saw a 65% increase in engagement. See how many posts you can find on Oreo’s fan page that DON’T include images – it will take you a while.

 

Post larger photos to facebook

Bigger pictures are more engaging

5. Bigger IS better

Link previews are not engaging. Link previews pull thumbnail images that are small and hard to see – making them easy to overlook in the news feed. If your goal is to drive traffic, you need to be noticed! Highlight your posts by using large images to showcase your content. When choosing your image, make sure to choose something that is intriguing on it own, relevant to what your content is, and will instantly grab the attention of whoever sees it.

Bad Facebook post

This post doesn’t look compelling at all

6. Links with photos receive 2 times more likes than text posts and link posts combined

In a study of their own Facebook posts, Hubspot found that posts that contained a photo and a link received 84% more link clicks than the “regular” text and link posts that had no photo. There are plenty of royalty free, creative commons images out there to choose from, so don’t sweat it if you don’t have your own image to use. Symphony has an exclusive built-in image search feature that suggests images when you don’t have one or can’t find one you want – saving you from ever having an ugly post again.

Customers love images

Selfie!

7. Your customers LOVE images

People prefer consuming visual content. Those same people are your potential leads and current customers. When is the last time you have logged into Facebook and not seen a SomeEcards image? Pinterest now boasts over 70 million users and Instagram has 120 million + monthly active users who post 45 million photos a day. Facebook users share 300 million images each day. That’s a lot of people connecting with images!

Symphony, the best social media tool for image lovers, was developed to help you maximize the power of your social media presence. Not only does Symphony have exclusive features to help make every one of your posts more beautiful and engaging, it’s an an all-in-one dashboard to curate, publish, monitor, and manage all of your social media content. Join our community of image lovers and make your online presence your most powerful marketing asset.

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