Symphony is an all-in-one dashboard to publish, schedule, and manage your content on Facebook, Twitter, and Linkedin.

How to Win the Social Media Attention War

Do you think you could fully describe the majesty of the Grand Canyon to a stranger who has never seen it in less than ten seconds?  Most would agree that ten seconds would not do the Grand Canyon justice.

Image editor in social media management

Studies have shown that on the Internet, you have a mere three seconds to capture a viewer’s attention before they move on.  Like trying to describe one of the seven wonders of the world to a stranger in ten seconds, it would seem just as impossible to convey all the benefits of your business in three fleeting seconds.

Or is it?

To be successful in the crowded social space, you must find ways to capture your viewer’s interest and give them a reason to want more. In mere seconds, your potential customers must be able to see the benefits and values your business or service is offering. Do your social posts pass the blink test?

On Facebook, we recently posted an image of a mountain range with overlaid text that read, “describe this image with only text.”  58% of the comments were one word replies such as “beautiful, gorgeous, breathtaking, sublime, and enchanting.”

While certainly quick and accurate, none of those words alone, however, can truly describe what they really look like. Would anyone use the word “awesome” to describe their entire business model to someone who had never heard of it before?

The solution to the attention war is the same today as it was hundreds of years ago. Combining strong visuals with the right text helps show what makes you or your business special.

According to published research by Princeton University, people form an opinion on whether they can trust someone in one-tenth of a second. Likewise, you have three precious seconds to help your visitors make a decision on whether or not they feel comfortable enough with what you are offering to give you more of their time. Posts that embrace the “less telling and more engaging” method have proven to be the most effective way to earn trust (even if it’s short lived) on social media.

Symphony Facebook ad

Make sure you are winning the social media attention war by using strong visuals that complement your message.  Businesses need pictures to help show why they are awesome. Symphony is the best tool for using pictures to say what words can’t explain.  You have three seconds. Use them well.

PS – We just released a big update. Now you can edit images in our publisher. Read more about it here.