Symphony is an all-in-one dashboard to publish, schedule, and manage your content on Facebook, Twitter, and Linkedin.

User Guide: Brand Mentions Search

Brand search is a powerful feature to find out what people say about you on social networks. Symphony scours Twitter and Facebook to find mentions of your brand (and any common variations and misspellings) and present them in a simple list in one place. From there you can reply or comment on those mentions directly from one place.

Setting up Brand Search

First go to the Inbox page (see the image below). If you don’t see an “Inbox” menu then maybe your subscription plan doesn’t provide it. In which case, consider upgrading your plan. The inbox is meant to aggregate mentions of your brand so you can easily respond to them at once. Thus, we recommend you put only your brand keywords, not general industry keywords. Using anything other than your brand name will most likely clutter your inbox, making it difficult to see the posts you really need to respond to.

symphony-inbox-brand-search

One feature that makes searches powerful in Symphony is the ability to reply to and Cross-Post search results to your own networks. If you hover over a given post you’ll see several options pop up: Crosspost, Reply, Retweet, and Favorite for Twitter, and Like, Comment, and Share Facebook.

The “Task” button will assign this post to a teammate to respond to (available in select plans). Crosspost allows you to share that post to any social profile, even if it’s on a different social network.

Crossposting to Social Profiles

Crosspost is a nifty tool to quickly share content across several social profiles. Crossposting is straightforward: click the Crosspost button, select your targets, write something, click Post. That’s the basic flow. But there are a lot of interesting little gems that can save you a lot of time. Read on!

Let’s start with an example. Here I’ll share a link to our Facebook page and Twitter accounts. As you see, I’m selecting the two targets from the list of profiles that I’ve connected to Symphony already. Then I just copy&paste the link into the big text area on the left side. Immediately, Crosspost reads the link and adds the title, summary, and image. The area on the right side shows a preview of how the post will look like on each of the social networks I’m about to post it to.

Using Crosspost

Important things to notice in the animation above:

  • You can select many targets to publish the post to several places at once. However, you must’ve already connected those targets to Symphony from the home page.
  • Notice how I paste the link only in the text area and Symphony automatically populates the rest (title, image, and summary). You can edit the details afterwards.
  • The preview on the right side is essential. It let’s you see how your post will look like before you post it, so you can make any necessary edits if needed.
  • Once you click Post, the post will be immediately published to the targets you selected.

 

What Else Can I do in Crosspost?

Now that we covered the basics, here are some of the other things you can do in Crosspost:

  • Schedule posts for later.
  • Edit the attached image.
  • Search for public-domain and Creative Common images to attach to your post
  • Pull images from Dropbox.
  • Share your latest blog posts.
  • Crosspost someone else message from the Inbox. For example, if someone write something nice about you and you’d like to share it.

Crosspost social media publishing power tool